SEO is changing a huge measure; there are huge amounts of people throughout the globe that still use out-of-date techniques though. SEO is all about analysing the way the current search engines use data to rank sites, by using older techniques you are not going to get anywhere very fast. Every single year the major search engines just get smarter and smarter so you must always be one step ahead and only practice ethical and white hat techniques. Let us take a quick look at some of the outdated techniques, which used to work great but no longer really cut it.
Directory Submissions
Directory submissions used to be the best link building method out there. If you could submit to thousands of directories then you were guaranteed to get a great ranking. But because these started to get more and more abused Google began to slowly but surely devalue links from directories. The only directories that are good these days seem to be Yahoo and Dmoz.
Link Exchange
If you were online in 2003-2004 then you would have been inundated with requests for link exchanges. Although this technique still exists and you get requests, it really is not worth your time. Google simply acknowledge how to break down link exchanges and depreciate these links.
Blog Farms
Creating a free for all page which was full of anchor text rich links, again a method that used to work well when Google and the other major search engines were in their infancy but doing this now will have absolutely no benefit whatsoever.
In the end you should work to keep active with what works and what does not, it is about trial and error you need to see what works and doesn’t. If something does not work then move on and try again.
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